Thoughts on how to run a business Part 7

So, to sum-up:-

- your business should shout out at the public: COME IN!  BUY ME! THIS IS WHAT YOU NEED!  EAT HERE!  BEST VALUE!   ….. as the case may be

- you, in your dress, your manner, your speech, your attitude, should shout: I AM YOUR MAN!  I AM THE ONE YOU NEED!  YOU CAN COUNT ON ME!

- never take things personally if you can avoid it

- too much chummy chatter is not so good

- yet too much stern professionalism is not so good

- anything that smacks of the run-down -and- struggling needs to be kept out of sight, e.g an old car

- but on the other hand do not spend much-needed funds on anything that is not going to lead towards getting the money in, e.g a new mobile: the old one is fine

- never ever allow yourself to sound needy, never ever be pushy, not even slightly

- yet never allow yourself to be patronized

- analyse the type of person you are. Take a good, hard look at how you come over to other people and how you look

- keep your sums up-to-date every single day, no matter how small.  A lot of small businesses come crashing down because of hiccups in the sums

- remember the AIM of your business: to make money.  To provide a good servie and a good product too, of course, but to MAKE MONEY

- and remember YOU.  You will work long hours, often late in to the evning, and that is just par for the course.  But take time off too – get right away for a full day once a week, preferably with somebody who helps you to feel relaxed

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